Final Logo w/ Explanation

I started off this project with a different thought but I felt like where I was going at the beginning was for sure in the wrong direction, for this brief and for the client I felt like what they were looking for is modernisation, this is what I’ve achieved, I’ve mixed San Serif, with Serif for impact, and it keeps quite a traditional feel, I used a brighter green to make a bolder statement, also took inspiration from Robinsons products to come up with the pattern above the Robinsons tagline. One of the main things is I didn’t want the outer type(the two R’s) to overpower the middle piece, is why it’s a light grey.Plan_logo

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